I’m based in Bengaluru, India, designing with empathy and radical candor, bridging the gap between what businesses want and users actually need.
Check out some of my case studies, get to know my professional journey so far, peek into what I do beyond work, or get in touch for projects, collaborations or guidance
Re-architected HealthFlex from a rigid policy-first framework into a modular deal-based benefits system—reducing data issues from 2.3% to <0.2% and cutting setup turnaround time from 4.5 to 1.2 days.
View case study 🔒
Two features that together, unlocked infinite customisability for the platform and served an exceedingly wide range of use cases without requiring engineer-led code deploys.
View case study ✍︎
Designed the end-to-end self-serve employee benefits enrolment portal—featuring multi-variant family capture, dynamic pricing, and flex wallet credits scaling to ₹106.5Cr+ in premium.
Walkthrough on request ↗
Redesigned the core member policy hub and cashless E-card experience on the Loop mobile app to make coverage clarity, dependant switching, and hospitalisation claims effortless.
Walkthrough on request ↗
Designed and piloted an interactive retro-platformer enrolment game that turned tedious insurance selection into play—driving a 90% voluntary completion rate vs. a 50% industry baseline.
Walkthrough on request ↗
Spearheaded 0-1 scaling for HealthFlex—driving a ₹106.5Cr+ premium book. Designed complex enterprise modules, engineered an AI-powered enrolment engine achieving a 90% completion rate, and built the product design squad from 1 to 3.
Architected dynamic layout frameworks to eliminate engineering dependencies for merchandising. Unified multi-surface design systems, and designed growth-focused cart upsells that propelled Average Order Value (AOV) from ₹350 to ₹500.
Overhauled study-abroad conversion funnels—achieving a +30% jump in landing conversion and +63% in form completions. Redesigned university shortlisting, elevating user feedback sentiment to 82% and driving +20% app adoption.
Led end-to-end product design for India’s pioneering IRCTC train-delivery food service serving 150k+ MAUs. Reduced homepage bounce rate by 17% via intuitive PNR search flows and boosted app store ratings.
Easy to overlook, but they really matter, maybe more than everything else. Reading these will help if we are ever going to work together.
I deeply believe that no matter the resources or problem at hand, solving it is possible and completely owned by the self.
Whether it is the end user, peers or internal stakeholders, every action should come from empathy.
Radical at the concept stage and meticulous through execution. You can’t be perfect, but sure can be excellent.
Uncertainty is inherent in the startup ecosystem. Remaining calm and dynamic despite it is a real unlock for yourself and your team.
Honest communication is the fastest path to growth. Give feedback with care, receive it with grace, and act on it to elevate the work.